I am a Senior Researcher at the Latvian Language Institute of the University of Latvia and a Visiting Lecturer at the University of Washington (Seattle, USA). My research includes comprehensive studies of linguistic, semiotic, and cultural landscapes in terms of multilingualism, language policy, language management, multimodality, and language pedagogy. In 2020, I published a methodology book and a textbook (both in Latvian), both concerning how to include public texts in the language-learning process.