Associate Professor Jo Elfving-Hwang is the Director of the Korea Research and Engagement Centre and Dean Global, Korea, at the Office of the Deputy Vice Chancellor Global at Curtin University. She is also Associate Professor of Korean Society and Culture at the School of Media Creative Arts and Social inquiry at Curtin University. Her research focuses on the body in Korean culture and society, and she leads the Centre’s thematic initiative focusing on “Bodies”. Her previous work has examined how beauty work and cosmetic surgery in Korea relate to embodied and material expressions of performing social class and status, race and celebrity beauty work as a form of somatic entrepreneurship. Recently Jo’s work has examined social meanings attached to beauty work as the body ages and how middle aged men relate to technologies of the body in every day corporate contexts. Her monograph drawing on the findings of project is titled Beauty Matters: the Body in Korean Culture and Society.