Language attitudes are believed to significantly influence language use, particularly in minority contexts. Language attitudes play a crucial role in determining whether a language can survive, experience a revival, or gradually face extinction as intergenerational transmission is impeded (Garrett, 2010; Rehg & Campbell, 2018). This study firstly investigates the relationship between language use and language attitudes towards the home (minority) language, Baima, an understudied Tibeto-Burman language spoken by Baima Tibetan people residing in Southwest China. A combination of observations, questionnaires, and in-depth interviews were employed, with a sample size of 30 villagers. Data collection included 1,200 minutes of audio recordings and 286 photographs. Fieldwork was conducted in August 2023 in the Wujiao and Caodi townships of Jiuzhaigou County, Sichuan Province. Interestingly, contrary to previous studies conducted in neighboring areas, the study found that language usage frequency among young people in the Baima community is higher than that of middle-aged individuals, similar to the pattern observed among senior residents. This can be attributed to their positive language attitudes, as they express a strong affection for their language and a desire for language maintenance. However, despite the positive attitudes displayed by the young and educated participants, the usage of the Baima language is limited to specific domains and functions. In certain contexts, such as medical consultations, the language has completely shifted to the local Han dialect. In conclusion, within the Baima Tibetan community, a complete positive correlation between language attitudes and the actual usage of the language is not observed, which may be influenced by several factors, including the reduced functionality of the heritage language and its limited availability in emerging domains, such as social media.