Insights into a mixed method approach in the study of migration and language attitudes — The Association Specialists

Insights into a mixed method approach in the study of migration and language attitudes (20122)

Mandana Piroozfar 1
  1. University of Vienna, Vienna, Austria

In this paper, I report the ongoing research, which explores the impact of migration on language attitudes of Iranians towards Persian, German and their speakers. In order to investigate cognitive and affective attitudes of the research informants precisely, a combination of quantitative and qualitative method designs was adopted. Data was collected among Persian-German speaking immigrants residing in Vienna, including male and female participants in various categories of age and residence permit.

First, in a speaker evaluation experiment in the basis of the Matched Guise Technique founded by Lambert and his colleagues (1960), the respondents had to judge four speakers including a male matched guise in both standard Persian and German as well as two female filler guises in both languages. To avoid the participants to make up their own contexts in their minds during the test, it is defined and executed based on a (constructed) context of the search for potential student radio news broadcasting speakers. Then, all participants filled out an attitude evaluation questionnaire including questions about language knowledge, linguistic backgrounds, situational language use and so forth. Moreover, the items based on Likert scale were developed to assess the language attitudes, beliefs and preferences towards Persian and German. Furthermore, the relevant parts of the conversations in the face-to-face data collection meetings were recorded to provide explicit understanding of the obtained outcomes and more in-depth reflections.

Regarding the research questions and hypotheses, both quantitative and qualitative analysis of the final findings are in progress. Thus, it is intended to discuss briefly the influential role of mixed methods research in the analytical process in addition to present the results of the study.